The Hidden Psychology of Social Networks: How Brands Create Authentic Engagement by Understanding What Motivates Us

Joe Federer

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Sprache: Englisch

Verlag: McGraw-Hill Education, 2020

1260460223 / 9781260460223

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From the former Head of Brand Strategy at Reddit comes a proven and thought-provoking approach to the digital economy and how brands can create authentic engagement that is rooted in the fundamental motivations behind human psychology Leading marketing practitioner and thought leader Joe Federer draws on evolutionary biology, anthropology, neuroanatomy, and psychology, as well as more than a decade of hands-on experience, to explain why people act so differently in various online spaces and what they are seeking from participating in each one. With a framework based on Freud?s Id, Ego, and Superego model of the human psyche, he demonstrates how the internet is a digital reflection of the collective human psyche and how different social networks correspond to different mindsets: platforms like Reddit to the unfiltered Id, Facebook and Twitter to the managed Ego, and Instagram to the ideal Superego. In the same way you behave differently when you?re home alone, out with friends, communicating with family, or interacting with coworkers, people act and express themselves differently in these various online spaces. Context matters. Understanding this will enable you to develop and execute effective engagement strategies to reach your target audiences on each social network. Learn:how to create content that drives sharing and word-of-mouthhow brands can fit natively into different types of social channelshow to balance branded social presences across different networkswhy authenticity will only grow in importance to consumersFascinating and deeply compelling, The Hidden Psychology of Social Networks will equip you to make vastly more efficient use of your media buys, establish more thoughtful strategies, develop better creative, and, in the end, deliver more effective marketing that provides value. …

Bestandsnummer des Verkäufers 00108306376

Titel
The Hidden Psychology of Social Networks: How Brands Create Authentic Engagement by Understanding What Motivates Us
Autor
Joe Federer
Verlag
McGraw-Hill Education
Veröffentlichungsjahr
2020
Zustand
Good
Einband
Hardback
Sprache
Englisch
ISBN-10
1260460223
ISBN-13
9781260460223

World of Books (was SecondSale)

Montgomery, IL, USA

Verkäufer/-in mit 5 Sternen

AbeBooks-Verkäufer/-in seit 20. Dezember 2007

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