Health Communication Research Measures
Do Kyun Kim (u. a.)
ISBN 10: 1433129027 ISBN 13: 9781433129025
Verlag: Peter Lang, 2015
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Beschreibung
Beschreibung:
Health Communication Research Measures | Do Kyun Kim (u. a.) | Taschenbuch | Kartoniert / Broschiert | Englisch | 2015 | Peter Lang | EAN 9781433129025 | Verantwortliche Person für die EU: Lang, Peter GmbH, Gontardstr. 11, 10178 Berlin, r[dot]boehm-korff[at]peterlang[dot]com | Anbieter: preigu. Bestandsnummer des Verkäufers 104103188
Inhaltsangabe:
This volume presents state-of-the-art reporting on how to measure many of the key variables in health communication. While the focus is on quantitative measures, the editors argue that these measures are centrally important to the study of health communication. The chapters emphasize constructs, scales, and up-to-date reports and evidence about key social science constructs and ways of measuring them, whether your interest is in patient-provider dyadic communication, uncertainty management, self-efficacy, disclosure, social norms, social support, risk perception, health care team performance, message design and effects, health and numerical literacy, communication satisfaction, social influence and persuasion, stigma, health campaigns, reactance, or other topics. Students, researchers, and policymakers will find this book an accessible resource for planning and reviewing research studies and proposals.
Über die Autorin bzw. den Autor: Do Kyun Kim is Associate Professor and Richard D’Aquin BORSF Endowed Professor in the Department of Communication at the University of Louisiana. His research interests are in the areas of health communication and organizational communication, focusing on the diffusion of worthy behaviors and innovations. James W. Dearing is Professor and Chairperson of the Department of Communication at Michigan State University. He studies the diffusion of innovations and scale up strategies for social innovations.
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Bibliografische Details
Titel: Health Communication Research Measures
Verlag: Peter Lang
Erscheinungsdatum: 2015
Einband: Taschenbuch
Zustand: Neu