Harry Potterization
Mariam Munir
Verlag: LAP Lambert Academic Publishing Aug 2014, 2014
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Beschreibung:
Neuware - This book looks at 'Harry Potterization' through the lens of Malcolm Gladwell's Tipping Point: How Little Things Make a Big Difference. The implications of Tipping points are highlighted to develop the brands within their wider brandscape in order to be a sustainable relationship brand. Harry Potter brand is tipped through its influential and yet delivers memorable message while interfering the situations and context impending. Malcolm Gladwell's Tipping Points finest applied on Potterization which can act as a model for Pakistani film brands to consider while performing in an entertainment industry which is already in its infant form. This book contributes to the development of a film brand theory, from the exemplary archetype of potterization phenomena. 168 pp. Englisch. Buchnummer des Verkäufers 9783659356889
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Reseña del editor: This book looks at "Harry Potterization" through the lens of Malcolm Gladwell's Tipping Point: How Little Things Make a Big Difference. The implications of Tipping points are highlighted to develop the brands within their wider brandscape in order to be a sustainable relationship brand. Harry Potter brand is tipped through its influential and yet delivers memorable message while interfering the situations and context impending. Malcolm Gladwell's Tipping Points finest applied on Potterization which can act as a model for Pakistani film brands to consider while performing in an entertainment industry which is already in its infant form. This book contributes to the development of a film brand theory, from the exemplary archetype of potterization phenomena.
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Bibliografische Details
Titel: Harry Potterization
Verlag: LAP Lambert Academic Publishing Aug 2014
Erscheinungsdatum: 2014
Einband: Taschenbuch
Zustand: Neu
Beste Suchergebnisse beim ZVAB
1. Harry Potterization : A Global Phenomena Tipping Points Explains the Extraordinariness for Ordinary Brandscapes
Verlag:
LAP Lambert Academic Publishing
ISBN 10: 3659356883
ISBN 13: 9783659356889
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Buchbeschreibung LAP Lambert Academic Publishing. Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - This book looks at 'Harry Potterization' through the lens of Malcolm Gladwell's Tipping Point: How Little Things Make a Big Difference. The implications of Tipping points are highlighted to develop the brands within their wider brandscape in order to be a sustainable relationship brand. Harry Potter brand is tipped through its influential and yet delivers memorable message while interfering the situations and context impending. Malcolm Gladwell's Tipping Points finest applied on Potterization which can act as a model for Pakistani film brands to consider while performing in an entertainment industry which is already in its infant form. This book contributes to the development of a film brand theory, from the exemplary archetype of potterization phenomena. 168 pp. Englisch. Artikel-Nr. 9783659356889
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