Most business books are bland or dull, or both. This volume is neither: John Kay combines insightful ysis with wit and verve. In this book, we meet heroes as diverse as Sun Tzu, Jacques Derrida, and Jack Welch: we study businesses as diverse as Honda Motors, the grandes marques of Champagne, and Jenners department store in Princes Street, Edinburgh; we learn why size doesn t matter, why brakes differ from signals, how to value businesses, and why the author was wrong to tell students that Boeing s position in the civil aircraft market was unassailable. In less than two hundred pages, John Kay provides a lively introduction to corporate strategy and a guide to key issues of modern business today.

�ber die Autorin bzw. den Autor

John Kay has been a professor at London Business School, Oxford University and the London School of Economics, directory of a think tank, founder of a successful business and a director of several public companies. He is the author of several books, many articles, and contributes a weekly column to the Financial Times. He commutes between London, Oxfordshire and the South of France.

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