Handbook of Big Data Research Methods

With contributions from leading academics and practitioners, the Handbook analyses how big data analytics can be used in different sectors, including detecting credit fraud in the financial sector, identifying potential diseases in health care, and increasing customer loyalty in the telecommunication sector. Chapters explore the use of artificial intelligence in accounting, the construction of successful data science ecosystems using the public cloud, and transformational models of personal data protection in the digital era. The Handbook also discusses the difficulties of adopting a data science platform and how the public cloud can aid companies in overcoming these challenges.

Exploring how industries rely on predictive analytics to improve their decision-making, this Handbook will be essential reading for students and scholars in business analytics, economics, information systems, innovation and technology, and research methods. It will also benefit data analysts, economists, human resource managers, marketers, neuroscientists, and social science researchers.