Guts: The Seven Laws of Business That Made Chrysler the World's Hottest Car Company. Dieser Artikel ist nicht verfügbar.Guts: The Seven Laws of Business That Made Chrysler the World's Hottest Car Company

Bob Lutz is no ordinary executive. He is the maverick product development genius who helped Chrysler rebound from near-death in 1990 to a renaissance of record profits by 1996. In this paperback edition Lutz shares with readers the counter-intuitive insights that have made him successful - "Lutz's Laws". Lutz likes "to challenge the established order of things", and in this book he attacks much of what often passes for "business-as-usual". Among the sacred cows he kicks are the old adages "the customer is always right", "teams should rule" and "quality is next to godliness". Forthright, humorous, and rich in anecdotes, this book gives a taste of an extraordinary business life.