Titel: A Guide to Profitable Decision Making: A Guide to Profitable Decision Making: A Guide to Profitable Decision Making: United States Edition
Verlag: Routledge
Erscheinungsjahr: 2001
Sprache: Englisch
ISBN-10: 013026248X
ISBN-13: 9780130262486
Einband: Hardback
Auflage: 3. Auflage
Zustand: Very Good
Gewicht: 635 Gramm

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Practical in focus and lively in style, this book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Numerous walk-through examples show how companies successfully or unsuccessfully implement pricing strategies. Strategic Pricing; Costs; Financial analysis; Customers; Competition; Price-center strategy; Life Cycle Pricing; Managing Value Perceptions; Segmented Pricing; Pricing in and through Distribution Channels; Competitive Advantages; Customer Research for Pricing; The Law and Ethics. For Marketing Managers, Product Managers, Managers of Pricing, Managers of Strategic Planning.

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