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Bibliografische Details

Titel: Guerrilla Advertising: Unconventional Brand ...

Verlag: Laurence King Publishing

Erscheinungsdatum: 2006

Einband: Paperback

Zustand: Good

Zustand des Schutzumschlags: No Jacket

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Inhaltsangabe:

This book shows the best international examples of the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Over 70 international campaigns are featured/grouped according to their approach: Stunts, Street Propaganda, Sneaky Tactics, Site-specific campaigns and Multi-fronted attacks.

�ber die Autorin bzw. den Autor:

Gavin Lucas is Staff Writer at the leading monthly communication arts journal Creative Review. Mike Dorrian has been a designer for the last 13 years. He has co-edited and designed numerous books, including the highly successful Business Cards (Laurence King).

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