Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business

Tiffani Bova

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Sprache: Englisch

Verlag: Penguin Putnam Inc, 2018

0525534407 / 9780525534402

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A WALL STREET JOURNAL BESTSELLER Do you know the best way to drive your company's growth? If not, it's time to boost your Growth IQ. Trying to find the one right move that will improve your business's performance can feel overwhelming. But, as you'll discover in Growth IQ, there are just ten simple--but easily misunderstood--paths to growth, and every successful growth strategy can be boiled down to picking the right combination and sequence of these paths for your current context. Tiffani Bova travels around the world helping companies solve their most vexing problem: how to keep growing in the face of stiff competition and a fast-changing business environment. Whether she's presenting to a Fortune 500 board of directors or brainstorming over coffee with a startup founder, Bova cuts through the clutter and confusion that surround growth. Now, she draws on her decades of experience and more than thirty fascinating, in-depth business stories to demonstrate the opportunities--and pitfalls--of each of the ten growth paths, how they work together, and how they apply to business today. You'll see how, for instance:   *  Red Bull broke Coca-Cola and PepsiCo's stranglehold on the soft drink market by taking the Customer Base Penetration path to establish a foothold with adventure sports junkies and expand into the mainstream.   *  Marvel transformed itself from a struggling comic book publisher into a global entertainment behemoth by using a Customer and Product Diversification strategy and shifting their focus from comic books to comic book characters in movies.   *  Starbucks suffered a brand crisis when they overwhelmed their customers with a Product Expansion strategy, and brought back CEO Howard Schultz to course-correct by returning to the Customer Experience path. Through Bova's insightful analyses of these and many other case studies, you'll see why it can be a mistake to imitate strategies that worked for your competitors, or rely on strategies that worked for you in the past. To grow your company with confidence, you first need to grow your Growth IQ.…

Bestandsnummer des Verkäufers 00102540453

Titel
Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business
Autor
Tiffani Bova
Verlag
Penguin Putnam Inc
Erscheinungsjahr
2018
Zustand
Very Good
Einband
Hardback
Sprache
Englisch
ISBN-10
0525534407
ISBN-13
9780525534402

World of Books (was SecondSale)

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Verkäufer:in bei ZVAB seit 20. Dezember 2007

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