Titel: Growing from Good to Great: Positioning Your...
Verlag: Bonus Books
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This digital document is an article from Fund Raising Management, published by Hoke Communications, Inc. on March 1, 1995. The length of the article is 2418 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
From the supplier: Nonprofit institutions often mistakenly assume that they could raise more money if they concentrate on acquiring new donors. However, focusing more on cultivating relationships with past benefactors is more likely to strengthen nonprofits' fund raising efforts. This is because renewing ties with old donors is easier and less costly. In addition, working with current donors gives nonprofits the chance to upgrade their donor list.
Title: Growing from good to great: positioning your fund-raising efforts for big gains.
Author: Judith E. Nichols
Publication: Fund Raising Management (Magazine/Journal)
Date: March 1, 1995
Publisher: Hoke Communications, Inc.
Volume: v26 Issue: n1 Page: p24(4)
Distributed by Thomson Gale
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