Are you great at doing your skill but aren’t so sure about how to get more/better clients?
Do you wonder why you don’t get the results you feel you deserve?

If you’re not selling a tangible product, it can be hard to market your business.

However, if you cannot attract clients then you will have no business.

Robert Craven, who works with ambitious directors of fast-growing businesses, helps you identify the benefits of your service business to enable you to secure a reliable ‘sales funnel’ of leads to your business. After all, unless you know why people buy from you – rather than a competitor – then you cannot present your business in a way that appeals to their needs.

The number of professional service businesses or service firms is enormous. Service businesses include everything from an accountant, an artist, an acting coach, an advertising consultant through to a Zen Buddhism teacher or an independent zoo inspector. The list is endless. The principle behind growing them is, however, the same.

Robert Craven’s work on marketing and strategy has been acted upon by thousands of growing businesses. Here, in Grow Your Service Firm, he equips small businesses owners like you with practical solutions to help you run and grow a successful business – whatever industry you’re in.

�ber die Autorin bzw. den Autor

As managing director of the Directors' Centre, the award-winning management consultancy company, Robert Craven works with the ambitious directors of fast-growing businesses who feel that they could be doing even better. Robert spent five years running training and consultancy programmes for entrepreneurial businesses at Warwick Business School. Running his own consultancy since 1998, he is now one of the UK's best-known and sought-after speakers on marketing and entrepreneurship.

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In 2002, World of Books Group was founded on an ethos to do good, protect the planet and support charities by enabling more goods to be reused. Since then, we've grown into to a global company pioneering the circular economy. Today, we drive the circular economy through three re-commerce brands: - Wob: Through Wob, we sell. We provide affordable, preloved books and media to customers all over the world. A book leaves our collection of over seven million titles and begins a new chapter every two seconds, enabling more goods to be reused. - Ziffit: Through Ziffit, we buy. We give people around the world the opportunity to contribute to the circular economy, earn money and protect the planet, by trading their unwanted books and media. - Shopiago: Through Shopiago, we help others. By sharing the technology that has grown World of Books Group into the business it is today, we?re helping charities increase revenue and reduce waste through re-commerce.

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