Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage: How Smart Companies Use . Value, and Build a Competitive Advantage This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .

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Titel: Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage: How Smart Companies Use . Value, and Build a Competitive Advantage
Verlag: Yale University Press
Erscheinungsjahr: 2006
Sprache: Englisch
ISBN-10: 0300119976
ISBN-13: 9780300119978
Einband: Hardcover
Zustand: Very Good

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Inhaltsangabe

A must-read guide for business leaders who want to profit from the Green Revolution and avoid its many pitfalls

Winner of the 2007 National Best Books Award in the Business: Management and Leadership category

An (800) CEO-READ best-seller and top 25 business book for corporate America

This book explains what every executive should know to manage the environmental challenges facing society and the business world. Based on the authors’ rich experience with forward-thinking companies around the world, Green to Gold demonstrates how corporations create value by building environmental thinking into their overall business strategies. Daniel C. Esty and Andrew S. Winston provide clear how-to advice for making sense of environmental challenges, and they offer detailed case examples of how companies achieve both environmental and business success―establishing an eco-advantage in the marketplace.

Green to Gold is written for executives at all levels and businesses of all kinds. It guides the business leader through pollution and natural resource management issues and the growing pressure from outside stakeholders to strive for sustainability. While highlighting successful strategies, Esty and Winston also examine why environmental initiatives may fail despite best intentions.

With practical suggestions for incorporating environmental thinking into core business strategy, and with a clear focus on execution―not legalisms, platitudes, and abstractions―Esty and Winston present a thoughtful, pragmatic roadmap that shows how companies can use environmental pressures and responsibilities to spark innovation and drive growth.

�ber die Autorin bzw. den Autor

Daniel C. Esty is Hillhouse Professor of Environmental Law and Policy at Yale University with appointments in the Environmental and Law Schools. He is also a former top official with the U.S. Environmental Protection Agency and has advised companies across the world on corporate environmental strategy. Andrew S. Winston is director of the Corporate Environmental Strategy Project at Yale’s Environment School. He has advised companies on corporate strategy while at Boston Consulting Group and has held management positions in strategy and marketing at such leading media companies as Time Warner and Viacom.

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