Great Advertising Campaigns: Goals and Accomplishments. Dieser Artikel ist nicht verfügbar.
Sprache: Englisch
Verlag: Ntc Pub Group, 1995
- Hardcover
- Gebraucht
Anbieter: Wonder Book, Frederick, MD, USAWonder Book
Verkäufer/-in mit 5 Sternen
Verkäufer:in bei ZVAB seit 1. November 1997
Nicht verfügbar
Hardcover
Zustand: Gebraucht - Gut
EUR 5,68
Artikelbeschreibung des Verkäufers
Very Good condition. Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.
Bestandsnummer des Verkäufers M14A-03065
- Titel
- Great Advertising Campaigns: Goals and Accomplishments
- Autor
- Ind, Nicholas
- Verlag
- Ntc Pub Group
- Erscheinungsjahr
- 1995
- Zustand
- Very Good
- Schutzumschlag
- Schutzumschlag
- Einband
- Hardcover
- Sprache
- Englisch
- ISBN-10
- 0844233773
- ISBN-13
- 9780844233772
- Auflage
- 2. Auflage
In this fascinating account of some of the world's most successful recent advertising campaigns, Nicholas Ind unearths the magic ingredients that make a campaign both inspired and commercially successful.
Drawing on in-depth interviews with key advertising personnel and their clients throughout Europe and the USA, Nicholas Ind provides a privileged insight into the creation of each campaign by showing how objectives and approaches changed as the final campaign began to take shape.
Whether the task is to build a brand, change public attitudes or create a new market segment, the painstaking planning and execution of a successful campaign, as the author clearly shows, is immensely important. The broad range of well-known products and services examined in Great Advertising Campaigns gives a unique and varied view of how both creativity and business objectives can combine to achieve excellent results.
Drawing on in-depth interviews with key advertising personnel and their clients throughout Europe and the USA, Nicholas Ind provides a privileged insight into the creation of each campaign by showing how objectives and approaches changed as the final campaign began to take shape.
Whether the task is to build a brand, change public attitudes or create a new market segment, the painstaking planning and execution of a successful campaign, as the author clearly shows, is immensely important. The broad range of well-known products and services examined in Great Advertising Campaigns gives a unique and varied view of how both creativity and business objectives can combine to achieve excellent results.
„Inhaltsangabe“ gehört möglicherweise zu einer anderen Auflage dieses Titels.