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Bibliografische Details

Titel: Google Analytics
Verlag: Wiley
Erscheinungsjahr: 2006
Sprache: Englisch
ISBN-10: 0470053852
ISBN-13: 9780470053850
Einband: Softcover
Zustand: Very Good

�ber diesen Titel

Inhaltsangabe

You know you need to analyze the success of your Web site, but how? Do you even know what to look for? Is there a tool powerful enough to help you evaluate your marketing efforts, products, and services, but simple enough to use if you're not a propeller-head?

Google Analytics is that tool, and this is the handbook you need to make it work for you. Learn to set up Google Analytics, understand the reports it generates, and use the information to make your Web site a real asset to your business.

Get familiar with the concept of analytics, what Google Analytics offers, and how it compares to popular site statistics programs.
Learn to set up the program, navigate the interface, understand filters, and use goal-setting features.
Integrate Google Analytics with Google AdWords.
Make the most of reporting dashboards.
Find out how to use analytics for marketing and content optimization.
Understand what each type of report means and how to interpret it.
Explore how other companies have used analytics to improve site performance.
Investigate how to use Google Analytics for complete e-commerce analysis.

Order your copy today and make your Web site work for you!

�ber die Autorin bzw. den Autor

Mary E. Tyler is a professional technology journalist and a former software and Web developer. Her areas of expertise include Open Source, enterprise software, intellectual property, and anything Macintosh.

Jerri L. Ledford is a freelance business technology writer whose work has appeared in Information Security Magazine, IT Manager's Journal, Network World, CRM Magazine, and many others.

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With 3 stores less than 1 hour outside the DC/Metropolitan area (1 in Gaithersburg, 1 in Frederick and 1 in Hagerstown, MD), we have the largest selection of books in the tri-state area. Wonder Book and Video has been in business since 1980 and online since 1997. We have over 1 Million books for sale on our website and another 1 Million books for sale in our 3 locations. Items on Abe are not necessarily in stock at our retail locations. Please do not call the stores to place orders for Abe Books sales. We have a very active online inventory and as such, we can receive multiple orders for the same item. We fill those orders on a first come first serve basis, but will refund promptly any items that are out of stock. Since 1980 it has always been about the books. ALL kinds of books from 95 cent children's paperbacks to five figure rare and collectibles. A merging of the old and new is where we started, and it is where we are today. Our retail stores have always been places where a reader can rush in looking for a title needed for a term paper that is due the next day, or where bibliophiles can get lost "in the stacks" for as long as they wish. In 2002 USAToday recognized us as "1 of 10 Great Old Bookstores", and we have been featured in numerous other newspaper and TV stories including Washington Post and CSpan. Members ABAA, ILAB.

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