It's Not How Good You Are, It's How Good You Want to Be : The World's Best-Selling Book by Paul Arden
Arden, Paul
ISBN 10: 0714843377 ISBN 13: 9780714843377
Verlag: Phaidon Press, Incorporated, 2003
Gebraucht
Softcover
Verkäufer
Better World Books: West, Reno, NV, USA
Verkäuferbewertung 5 von 5 Sternen
AbeBooks-Verkäufer seit 14. März 2016
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Beschreibung
Beschreibung:
Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Bestandsnummer des Verkäufers GRP28273646
Inhaltsangabe:
It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.
The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavours that can be applied to aspects of modern life.
This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom - all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must.
Über die Autorin bzw. den Autor: Paul Arden (1940–2008) spent a stormy 18 years in advertising and then found his Alma Mater in Saatchi & Saatchi in 1977, where he worked for 15 years. During his tenure as Executive Creative Director he was responsible for some of Britain's most successful advertising campaigns – including British Airways, Silk Cut, Intercity and Fuji – and famous slogans, such as 'The Car in front is a Toyota' and 'The Independent – It is. Are you?'. In 1993 Arden set up the film production company Arden Sutherland-Dodd and began a successful second career as a writer with a weekly column in The Independent and several publications including Whatever You Think, Think The Opposite (2006) and God Explained In A Taxi Ride (2007).
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Bibliografische Details
Titel: It's Not How Good You Are, It's How Good You...
Verlag: Phaidon Press, Incorporated
Erscheinungsdatum: 2003
Einband: Softcover
Zustand: Good