Seemed Like a Good Idea: Alchemy Versus Evidence-Based Approaches to Health Care Management Innovation

Mark Pauly is Bendheim Professor in the Department of Health Care Management at the Wharton School at the University of Pennsylvania.

Flaura Winston is Professor of Pediatrics and Distinguished Chair in the Department of Pediatrics, Perelman School of Medicine, University of Pennsylvania. She is Director of the Innovation Ecosystem and Scientific Co-Director of the Center for Injury Research and Prevention, Children's Hospital of Philadelphia, PA, and is a member of the National Academy of Medicine.

Mary Naylor is Marian S. Ware Professor in Gerontology and Director of the NewCourtland Center for Transitions and Health at the University of Pennsylvania School of Nursing.

Kevin Volpp is Director of the Center for Health Incentives and Behavioral Economics, Health Policy Division Chief of the Department of Medical Ethics and Health Policy, and the Founders President's Distinguished Professor of Medicine, Medical Ethics and Policy, and Health Care Management, at the Perelman School of Medicine and the Wharton School, all at the University of Pennsylvania.

Lawton Robert Burns is James Joo-Jin Kim Professor of Health Care Management at the Wharton School and Co-Director of the Roy & Diana Vagelos Program in Life Sciences and Management, all at the University of Pennsylvania.