Good Business: Your World Needs You. Dieser Artikel ist nicht verfügbar.Good Business: Your World Needs You

Explores how corporations can link social activism to their business goals to become a force for positive change in the world.

In 1997 Steve Hilton and Giles Gibbons founded Good Business, a London based consulting firm which advises companies on how they can help themselves by helping society. it is Britain's first social marketing company with clients including Coca Cola, Sky TV, DaimlerChrysler, Nike, Morgan Stanley Dean Witter and McDonald's. Early inspiration for the company came when both Steve and Giles managed and raised private sector funds for an award-winning anti-racism campaign for the UK's Commission for Racial Equality. Prior to Good Business, Steve Hilton was a campaign manager for Prime Minister John Major's successful 1992 Election. He then moved to Saatchi & Saatchi. His campaigns included Yeltsin's 1993 referendum, elections in Ireland, Portugal, and Norway and presidential campaigns in Poland and Colombia. Commercial campaigns included work for BA, adidas and the consortium that won the UK's National Lottery. Steve is also a former columnist for the Observer, writing on media and marketing issues. He also writes for the Times, Evening Standard and Sun newspapers. Giles Gibbons launched his first business at 17 - Killy Croissant, a successful food delivery service in the French Alps. From there he joined Cadbury Schweppes before moving to Saatchi & Saatchi in 1990, where he ran a wide range of campaigns for global, European and domestic clients - such as Hewlett-Packard (for whom he managed the launch of the firm's first ever pan-European integrated marketing campaign) and Cadbury Schweppes (where he managed and developed the launch of Oasis, a non-carbonated soft drink that became the UK's market leader within a year). In 1995 Giles moved to ad agency M&C Saatchi, where he ran the prestigious BA account. Both authors live and work in London. This is their first book.