Jeffrey E. Cohen argues that presidents have adapted their going-public activities to reflect the current realities of polarized parties and fragmented media. Going Local demonstrates the effectiveness of targeted presidential appeals and provides us with a refined understanding of the nature of presidential leadership.

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'Throughout the book, Cohen is exceptionally clear and straightforward. He consistently provides a clear foundation for his work and relates it to the appropriate prior research, and he makes all of his assumptions and methodological choices transparent to the reader.' Tim Groeling, Public Opinion Quarterly

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