In the battle for global dominance, only those organizations that lead the ongoing globalization of their industries will succeed. That’s why students need a strategic framework that they can apply in a global setting.

In GLOBAL STRATEGY AND ORGANIZATION, awarding-winning scholars and teachers Anil L. Gupta and Vijay Govindarajan focus on the four essential tasks for transforming a company in a global success:

Identify market opportunities worldwide and pursue those opportunities by establishing the necessary presence in all key markets
Convert global presence into global competitive advantage
Cultivate a global mindset
Strive to reinvent the rules of the global game

Each chapter focuses on a specific, action-oriented issue. Reports on the activities of real firms, such as Wal-Mart, Dell Computer, and Canon, provide insights into the challenges associated with globalization and illustrate the author’s findings.

�ber die Autorin bzw. den Autor:

Anil K. Gupta is the Ralph J. Tyser Professor of Strategy and Organization and a Distinguished Scholar Teacher at the Smith School of Business, The University of Maryland at College Park. He has served as a visiting faculty at Stanford University and Dartmouth College. A two-time winner of the Krowe Award for Excellence in Teaching from the University of Maryland. He has been recognized by Business Week as an Outstanding Faculty in its Guide to the Best B-Schools and serves as a consultant, executive program faculty, and keynote speaker with multinational corporations and other organizations worldwide.

Vijay Govindarajan (VG) is the Earl C. Daum 1924 Professor of International Business and the Director of the William F. Achtmeyer Center for Global Leadership at the Tuck School of Business at Dartmouth College. For two consecutive years, the Wall Street Journal ranked Tuck as the number one business School

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Global Strategy and Organization

Gupta, Anil K., Govindarajan, Vijay

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