`Marieke de Mooij's insightful book on the cultural similarities and differences that exist among consumers in the global market place makes for fascinating reading ... Numerous examples abound throughout the text' - Choice

Cultural diversity influences marketing and advertising at all levels: consumer behaviour, research methodology, philosophies of how advertising works, advertising strategy, concept and execution. What the field has been lacking is a knowledge base of cultural differences and similarities, that can be used for developing global strategies. This book presents such a knowledge base, a structure to understand the consequences of culture for marketing and advertising.

Global Marketing and Advertising describes: the characteristics of a global brand; how advertising adds value to brands; the concept of culture and culture's consequences for values and motivation in advertising; and how culture influences perception of advertising.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Anbieterinformationen

To pay by PayPal, just paste this link into your browser: paypal.me/PsychoBabelSkoob PsychoBabel Books in Oxfordshire and Skoob Books in London (Russell Square Tube)are run and owned by Chris Edwards operating as a sole trader. We have bought all our books and take great care with the storage and listing of each one. As well as over 107,000 listings we have nearly 100,000 in our London shop and probably five times as many awaiting attention in the warehouse. We have been selling with a five-star rating continuously sine 2003 on AbeBooks. PsychoBabel and Skoob buy from private individuals and prestigious libraries. We are NOT 'barcoders' but dedicated book lovers, offering an excellent service. We enjoy receiving phone calls and we handle each order individually. We dispatch our orders daily and accommodate customers all over the world. Our wonderful packaging is not charged for. Please email or call with any queries or requests for photos.

Zur Homepage des Verkäufers

Unternehmensdaten des Verkäufers:

PsychoBabel & Skoob Books
OXON, United Kingdom

Geschäftsbedingungen:

To pay by PayPal, just paste this link into your browser: paypal.me/PsychoBabelSkoob

PsychoBabel Books in Oxfordshire and Skoob Books in London (Russell Square Tube) are solely owned by Chris Edwards, 1 Churchward, Didcot, Oxfordshire. OX11 7HB. Prompt dispatch on clearance of payment. If any doubt about condition of book in addition to that described please e-mail or call. PsychoBabel & Skoob Books 1 Churchward, Didcot, Oxfordshire. OX11 7HB Telephone 01235 861411 www.psychobabel.co.uk VAT Regi...

Mehr Information

Versandinformationen:

We post every weekday! All shipping quotes are based on fast efficient service with the best possible packaging.
Standard charge is based on average weight of books - about 0.9Kg. Heavy items (over 1.5Kg) may require extra postage depending on destination. We'll e-mail you if necessary.

Zahlungsarten
akzeptiert von diesem Verkäufer

Visa Mastercard American Express Carte Bleue Apple Pay Google Pay

PayPal Bankwechsel Banküberweisung

Zu Kaufgesuchen hinzufügen

Verwandte Artikel zu Global Marketing Advertising: Understanding Cultural...

Global Marketing Advertising: Understanding Cultural Paradoxes

De Mooij, Marieke.

Unternehmensdaten des Verkäufers: