Shows salespeople what�s at the heart ? and soul ? of customer-success driven selling in 55 punchy chapters: The success of your customer is your top priority. Packed with hundreds of those ""one good tips"" you find in a single sales book, this one�s a fast, no-nonsense read from two pro�s with 65 years� experience. ""Not-Real"" examples to help sellers spot and avoid unproductive, unprofessional patterns. Punchy, boiled-down points in short, 1-2 page chapters make it a great in-flight read that�s both hard-hitting and spiritual. Shows how to increase personal and business value to customers and take selling to a higher level of Purpose. Selling Points: * Real/Not Real examples give salespeople hungry for growth. Pragmatic Dos and Don�ts ? pithy wisdom from pros. * Includes self-test, call preparation checklist, opportunity board, bibliography, executive summary

Rese�a del editor

Shows salespeople what’s at the heart ? and soul ? of customer-success driven selling in 55 punchy chapters: The success of your customer is your top priority. Packed with hundreds of those ""one good tips"" you find in a single sales book, this one’s a fast, no-nonsense read from two pro’s with 65 years’ experience. ""Not-Real"" examples to help sellers spot and avoid unproductive, unprofessional patterns. Punchy, boiled-down points in short, 1-2 page chapters make it a great in-flight read that’s both hard-hitting and spiritual. Shows how to increase personal and business value to customers and take selling to a higher level of Purpose. Selling Points: * Real/Not Real examples give salespeople hungry for growth. Pragmatic Dos and Don’ts ? pithy wisdom from pros. * Includes self-test, call preparation checklist, opportunity board, bibliography, executive summary

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