Neuware - With a foreword by Reid Hoffman, co-founder of LinkedIn 'A handbook for disruptors' - Eric Schmidt, former CEO of Google We're living in a time of amazing innovation, but we're not paying enough attention to one of the most important of all: the innovation to the company itself. Now, bestselling author of The Second Machine Age, Andrew McAfee, explains how engineers and geeks are changing the world of business - with extraordinary results. A new model is being pioneered by geeks; a radical new mindset that has shifted the paradigm entirely on what a business can - and should - be. They do not follow the rules of the Industrial era, with their hierarchies and bureaucratic ways of thinking. They do not follow the principles preached in business schools since the dawn of time. They have all dedicated themselves to approaching business as a geek would: through trial and error, egalitarianism, evidence and stress-testing ideas in a group setting - rather than relying on the boss's instincts. By investigating and surveying the contemporary research in psychology, economics and the behavioural sciences, as well as first-hand accounts from the geek' leaders of today, McAfee's groundbreaking exploration of this emerging phenomenon gets to the heart of the tectonic shifts taking place all over the business world. We have entered a new age. And this age will transform how we achieve great things, now and into the future. The future is geek.

Bestandsnummer des Verk�ufers 9781035026210

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Titel: The Geek Way : The Radical Mindset That Drives Extraordinary Results
Verlag: Pan Macmillan Nov 2024
Erscheinungsjahr: 2024
Sprache: Englisch
ISBN-10: 103502621X
ISBN-13: 9781035026210
Einband: Taschenbuch
Zustand: Neu

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Economist Best Books of the Year
Financial Times Business Book of the Month

'A handbook for disruptors' - Eric Schmidt, former CEO of Google

Learn how the 'geek' mindset is revolutionizing the corporate world by breaking all the rules to transform business culture, leadership, and personal successes.

We’re living in a time of amazing technological innovation, but we’re not paying enough attention to one of the most important innovations of all – one that’s going to be a wellspring of progress for a long time to come.

This innovation is to the company itself – a new model is being pioneered by geeks who have instituted a radical new mindset that has shifted the paradigm entirely on what a business can – and should – be.

They do not follow the rules of the Industrial era, with their hierarchies and bureaucratic ways of thinking. They do not follow the principles preached in business schools since the dawn of time. They have all dedicated themselves to approaching business as a geek would – through trial and error, egalitarianism, evidence and stress-testing ideas in a group setting rather than relying on the boss’s instincts. In The Geek Way, author and research scientist Andrew McAfee's groundbreaking exploration of this emerging phenomenon gets to the heart of the tectonic shifts taking place all over the business world.

The future will be ‘geek’. By investigating contemporary research in psychology, economics and behavioural sciences, as well as first-hand accounts from the ‘geek’ leaders of today, McAfee shows us how this new age will transform everything we think we know about how business is done, now and into the future.

'The most compelling analysis I've seen of what Silicon Valley has learned about building more effective organisations' - Adam Grant, host of TED podcast Re: Thinking and number one New York Times bestselling author of Think Again

Chosen for Economist Best Books of the Year in 2023 and Financial Times Book of the Month in November 2023.

�ber die Autorin bzw. den Autor

Andrew McAfee is the New York Times bestselling co-author of The Second Machine Age. He is the co-director of the IDE and a Principal Research Scientist at the MIT Sloan School of Management. His research investigates how information technology changes the way companies perform, organize themselves and compete. In addition to having numerous papers published, McAfee also writes a widely read blog, which is at times one of the 10,000 most popular in the world. He is also the author of More From Less and The Geek Way.

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