A ground-breaking book by the world-leading expert in sensory science: Freakonomics for food

'Popular science at its best' - Daniel Levitin

Why do we consume 35% more food when eating with one more person, and 75% more when with three?

Why are 27% of drinks bought on aeroplanes tomato juice?

How are chefs and companies planning to transform our dining experiences, and what can we learn from their cutting-edge insights to make memorable meals at home?

These are just some of the ingredients of Gastrophysics, in which the pioneering Oxford professor Charles Spence shows how our senses link up in the most extraordinary ways, and reveals the importance of all the 'off-the-plate' elements of a meal: the weight of cutlery, the placing on the plate, the background music and much more. Whether dining alone or at a dinner party, on a plane or in front of the TV, he reveals how to understand what we're tasting and influence what others experience. Mealtimes will genuinely never be the same again.

'Truly accessible, entertaining and informative. On every page there are ideas to set you thinking and widen your horizons' - Heston Blumenthal, OBE

'His delight in weird food facts is infectious...fascinating' - James McConnachie, Sunday Times

'Gastrophysics is packed with such tasty factual morsels that could be served up at dinner parties. If Spence can percolate all these factual morsels to the mainstream, the benefits to all of us would be obvious' - Nick Curtis, Daily Telegraph

'Spence allows people to appreciate the multisensory experience of eating' - New Yorker

'The scientist changing the way we eat' - Guardian

�ber die Autorin bzw. den Autor:

Professor Charles Spence is the world expert in multisensory perception and experience design, having spent over twenty years researching how people perceive the world around them at the Crossmodal Research Laboratory at Oxford University. He has consulted for many multinational companies, including Unilever, PepsiCo and Nestl�, advising on various aspects of multisensory design, packaging and branding.

��ber diesen Titel� kann sich auf eine andere Ausgabe dieses Titels beziehen.

Anbieterinformationen

BooksRun helps to save money on textbooks. We are committed to providing each customer with the highest standard of customer service. Please pay close attention to the description of the book and its condition you are ordering. If you have any questions or issues, please make sure to contact us first so we could resolve them. All orders are shipped on the same or the next business day. It usually takes 1 to 5 business days to receive your item if you choose expedited shipping. All orders submitted are eligible for a return within 30 days after the delivery. Thanks for shopping with us!

Zur Homepage des Verk�ufers