Taking the reader on a roller coaster ride, The Game of Votes showcases the full spectrum of the key actors and stars of the electoral arena, the rise and fall of political parties, the role of the digital and technology platforms, and the emergence of fake news impacting election outcome in India and across the world. The book is a veritable primer on Indian politics, as it runs through the entire history of Indian polity and provides insights into how political parties gradually shifted from campaigning on their own to hiring top-notch advertising agencies. It tells the story of how Modi won the election in 2014 and repeated an exceptional performance in 2019. It also gives a bird's eye view of how Barack Obama and Donald Trump ran their election campaigns and how to understand critical developments in political communication. The book provides glimpses of international politics in the US and Europe and covers important developments in Egypt and South East Asia, drawing comparisons between the Western world with the fast-changing developments in India. This book brings the readers face-to-face with the changing dynamics of election campaign and democracy. This is the inside story behind the game of votes in India.
Farhat Basir Khan is a distinguished academician, a communication strategist, a media practitioner and an innovator with several new media techniques and formats to his credit. He is the seniormost faculty member of Asia’s premiere mass communication institute, the AJK Mass Communication Research Centre (AJK MCRC), New Delhi, and has served on several prestigious positions in AJK MCRC including the Maulana Abul Kalam Azad Chair Professor and Professor of Media and Communication, and outside as Founder Director and Professor of the Academy for Photographic Excellence. In addition to leading several productions, researches and advocacy campaigns, he is a true champion of a Digital India. He has also made remarkable efforts in capacity building, media and digital literacy and sensitization.
Moreover, Professor Khan champions the use of communication for development and is known to have curated several exhibitions on mental health, votography for sensitization of youth for democratic participation and preventing violence against women, besides several others. In the past, he has worked for the multistakeholder advisory group of India―Internet Governance initiative―where he supported to expand the national and cyber security dialogue to include the marginalized communities, minorities and underrepresented stakeholder groups. Also, he has the unique distinction of producing the 50-year commemorative audiovisual for UNICEF India, as well as for World Health Organization, which was part of their main celebration events. Currently, he also serves on the board of editors of the Journal of Scientific Temper of the Council of Scientific & Industrial Research (CSIR), Department of Science & Technology, Government of India.