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This book, Fundamentals of Marketing, offers must detailed coverage of marketing. This books focuses on the key concepts and functions that are common to most marketing situations. It (the book) covers the entire gamut of this core course ?Fundamentals of Marketing? In the first section, we lay the groundwork for our study of the field of marketing with a close look at marketing key concepts and the important tasks marketers perform. In the next part, we begin a multi part discussion of research in marketing. This part also looks at the elements of good research including factors that distinguish good research from poor. In another part, we take a close look at the key concepts all marketers should consider when faced with product decisions. In next part, we cover the basics of distribution including defining what channels of distribution are and why these are important. Then we begin our discussion of the next major area of the marketing mix-promotion. In next part, we begin a two-part discussion of the fourth marketing mix variable-price. In the final chapter, we take all that has been discussed to this point and see how marketers use this information to manage business decisions. Contents Include: About Marketing / Marketing Research / Consumer Buying Behaviour / Business Buying Behaviour / Targeting Markets / Product Decisions / Managing Products / Distribution Decisions / Retailing / Wholesaling / Product Movement / Promotion Decisions / Advertising / Managing the Advertising Campaign / Sales Promotion / Public Relations / Personal Selling / The Selling Process / Pricing Decisions / Setting Price / Managing External Forces / Marketing Planning and Strategy / Index Printed Pages: 258. Buchnummer des Verkäufers 30007
Inhaltsangabe: Offers detailed coverage of marketing. The book also focuses on the key concepts and functions that are common to most marketing situations.
Titel: Fundamentals of Marketing
Verlag: Excel Books
Auflage: First edition.
Buchbeschreibung McGraw-Hill, US, 1978. Hardcover. Buchzustand: Good. 0070608814 Good. Tips bumped. Wear to head and heel of spine. Later printing * Quality, Value, Experience. Media Shipped in New Boxes. Artikel-Nr. WARE89KR5100
Buchbeschreibung University of Surrey (Department of Hotel and Cate, 1967. Buchzustand: Fair. 1967. 213 pages. No dust jacket. Blue boards with white lettering to spine. Firm binding to clean pages with bright copy throughout. Previous owner's name to front paste down. Infrequent crease to corners. Moderate rub wear and markings to boards with large bleach stains to rear. Moderate rub wear to edges with tearing to bumped corners exposing boards beneath. Dent and tear to rear bottom edge. Artikel-Nr. 1498740675IMO
Buchbeschreibung NEW YORK, MCGRAW-HILL BOOK COMPANY, 1971. 558 Seiten Ehem. Bibliotheksexemplar mit Stempel und Signatur. Noch GUTER Zustand, ein paar sichtbare Gebrauchsspuren. Einband bestossen, kleinere Anstreichungen möglich. Dieses Buch stammt aus den abgegebenen Beständen einer alten Handelshochschule. Vorwiegend Bücher aus der Zeit 1900 - 1945. Sprechen Sie uns an! Sprache: Englisch Gewicht in Gramm: 330. Artikel-Nr. 703930
Buchbeschreibung Bloomsbury Academic Mrz 2017, 2017. Taschenbuch. Buchzustand: Neu. Neuware - The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital practice within the fashion industry. It is designed to inform and inspire today's graduates as the next generation of creative marketers. It identifies key digital marketing approaches and emerging technologies. It examines their place in contemporary fashion careers and the opportunities they create for fashion graduates to design, promote and market themselves in a range of sites and formats. 216 pp. Englisch. Artikel-Nr. 9781474220859
Buchbeschreibung Peter Lang Jun 2012, 2012. Taschenbuch. Buchzustand: Neu. Neuware - The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing. Yet despite an increasing number of research publications and books focused on general business issues, many key concepts have seldom been explicated thoroughly. This book offers the first comprehensive coverage of mobile marketing from a theoretical and practical perspective, arguing that pragmatic mobile marketing tools need to be understood in terms of «why» so that theories can be advanced. Questions relating to a theoretical framework of mobile marketing, factors influencing the adoption of mobile marketing, and other applications and cases of mobile marketing are provided alongside historical background. This is a student-friendly text with up-to-date examples and issues presented throughout. Bibliographic references as well as a comprehensive glossary are provided at the end of the book. 185 pp. Englisch. Artikel-Nr. 9781433115615
Buchbeschreibung OUP Oxford Oxford University Press. Taschenbuch. Buchzustand: Neu. Neuware - Do you want to know how a traditionally French brand expands into an international market, how a department store can channel its business online, or how any organization can incorporate social media into their communication campaigns What can you learn from these practices, how do they incorporate sustainability and ethical practice, and how could it influence your career, whether in marketing or not Incorporating the big brand case studies, unique expert insights, and engaging learning features of the best-selling Marketing by Baines, Fill, and Rosengren, Fundamentals of Marketing is the most complete resource for students looking for a briefer guide to help build their theoretical understanding of marketing into skilful practice. Covering the most essential theories and latest trends, this book take you from the traditional marketing mix to the cutting-edge trends of the discipline, with a particular focus on sustainability, ethics, and digitalization. With cases featuring international companies such as YouTube, Kopparberg, and Nestlé, and exploring issues such as greenwashing, guilt appeals, and responsible branding, the book goes beyond marketing theory to illustrate marketing at work in the business world, and how it can be used to promote a company's success. Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail and critically engage with the theory. Links to seminal papers throughout each chapter also present the opportunity to take learning further and read in depth on selected topics. A fully integrated Online Resource Centre allows you to learn from real-life marketers whose video interviews expand on the book's Case Insights to offer a more in-depth view of their world. From Withers Worldwide to Aston Martin, Lanson International to Spotify, household names as well as SMEs and online businesses discuss their real-life marketing dilemmas and how they navigated their way to a positive outcome. Test bank questions, internet activities, and web links also allow you to test your learning and explore key concepts further. Fundamentals of Marketing has all you need to begin your journey into the fascinating world of marketing. The book is accompanied by an Online Resource Centre that features: For everyone: Case Insight videos Library of video links Worksheets For students: Author audio podcasts Multiple-choice questions Flashcard glossaries Employability guidance and marketing careers insights Internet activities Research insights Web linksFor lecturers: VLE content PowerPoint slides Test bank Essay questions Tutorial activities Marketing resource bank Pointers on answering the discussion question at the end of each chapter of the book Figures and tables from the book in electronic format Transcripts of the Case Insight videos 408 pp. Englisch. Artikel-Nr. 9780198748571
Buchbeschreibung Springer-Verlag Gmbh Mrz 2015, 2015. Buch. Buchzustand: Neu. Neuware - _This textbook gives a comprehensive overview of the key principles of business marketing. The reader will be introduced into methods and theories in order to understand business markets and marketing better. Not only are the principles of business marketing addressed, but also deep knowledge of organizational buying and market research on business markets. The book sets the stage for developing marketing programs for business markets in their different facets. 330 pp. Englisch. Artikel-Nr. 9783319124629
Buchbeschreibung Peter Lang Jul 2012, 2012. Buch. Buchzustand: Neu. Neuware - The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary business management tool: mobile marketing. Yet despite an increasing number of research publications and books focused on general business issues, many key concepts have seldom been explicated thoroughly. This book offers the first comprehensive coverage of mobile marketing from a theoretical and practical perspective, arguing that pragmatic mobile marketing tools need to be understood in terms of «why» so that theories can be advanced. Questions relating to a theoretical framework of mobile marketing, factors influencing the adoption of mobile marketing, and other applications and cases of mobile marketing are provided alongside historical background. This is a student-friendly text with up-to-date examples and issues presented throughout. Bibliographic references as well as a comprehensive glossary are provided at the end of the book. 185 pp. Englisch. Artikel-Nr. 9781433115622