FCF was written with one strongly held principle in mind: Corporate Finance should be developed in terms of a few integrated, powerful ideas. RWJ took a hard look at what was truly important and useful; in doing so, they eliminated topics of dubious relevance, downplayed purely theoretical issues, and minimized the use of extensive and elaborate calculations to illustrate points that are either intuitively obvious or of limited practical use. As a result of this process, three basic themes became the central focus of FCF: An Emphasis on Intuition, A Unified Valuation Approach, and A Managerial Focus. 
And remember, every text purchased from Irwin/McGraw Hill comes packaged free with F.A.S.T. software, and calculator supplement cards.
Stephen A. Ross was the Franco Modigliani Professor of Financial Economics at the Sloan School of Management, Massachusetts Institute of Technology. One of the most widely published authors in finance and economics. Professor Ross is recognized for his work in developing the arbitrage pricing theory, along with his substantial contributions to the discipline through his research in signaling, agency theory, option pricing, and the theory of the term structure of interest rates, among other topics. A past president of the American Finance Association, he also served as an associate editor of several academic and practitioner journals, and was a trustee of CalTech.
Randolph W. Westerfield is Dean Emeritus of the University of Southern California’s Marshall School of Business and is the Charles B. Thornton Professor of Finance Emeritus. Professor Westerfield came to USC from the Wharton School, University of Pennsylvania, where he was the chairman of the finance department and member of the finance faculty for 20 years. He is a member of the Board of Trustees of Oaktree Capital Mutual Funds. His areas of expertise include corporate financial policy, investment management, and stock market price behavior.
Bradford D. Jordan is Visiting Scholar at the University of Florida. He previously held the duPont Endowed Chair in Banking and Financial Services at the University of Kentucky, where he was department chair for many years. He specializes in corporate finance and securities valuation. He has published numerous articles in leading finance journals, and he has received a variety of research awards, including the Fama/DFA Award in 2010.
Dr. Jordan is coauthor of Corporate Finance 13e, Corporate Finance: Core Principles and Applications 7e, Fundamentals of Corporate Finance 13e, and Essentials of Corporate Finance 1le, which collectively are the most widely used business finance textbooks in the world, along with Fundamentals of Investments: Valuation and Management 10e, a popular investments text.
Gordon S. Roberts is Canadian Imperial Bank ofCommerce Professor of Financial Services at theSchulich School of Business, York University. A winner of numerous teaching awards, his extensiveexperience includes finance classes for undergraduate and MBA students, executives, and bankersin Canada and internationally. Professor Roberts conductsresearch in corporate finance and banking. He has served on the editorial boards of several Canadian and international academic journals. Professor Roberts has been a consultant to a number of regulatory bodies responsible for the oversight of financial institutions and utilities.