Fresh Window: The Art of Display & Display of Art

Unveiling a rich chapter in modern and contemporary art history, where the shop window becomes a stage and consumerism transforms into art

Since the late 19th century, the shop window has shaped the urban landscape, mediating between the promises of consumer goods and the desires of passersby. The exhibition Fresh Window at the Museum Tinguely, inspired by Marcel Duchamp's work Fresh Widow, explores the window as a membrane between public space and hidden desire. Many artists not only earned a living through window displays but also used this setting as a testing ground to experiment with new practices. Works by artists such as Jean Tinguely, Andy Warhol and Marina Abramovic reveal how the boundary between consumer culture and artistic experimentation is continually renegotiated—sometimes ironically, sometimes shockingly.
Artists include: Berenice Abbott, Marina Abramovic, Eugène Atget, Christo, Gregory Crewdson, Marcel Duchamp, Elmgreen & Dragset, Richard Estes, Sayre Gomez, Jasper Johns, Robert Rauschenberg, Martha Rosler, Tschabalala Self, Jean Tinguely, Andy Warhol.