Free Prize Inside: How to Make a Purple Cow

Seth Godin

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Sprache: Englisch

Verlag: Penguin Putnam Inc, 2007

1591841674 / 9781591841678

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Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)

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Verkäufer:in bei ZVAB seit 20. Dezember 2007

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Artikelbeschreibung des Verkäufers

How to find the soft innovation that will make your product, service, school, church, or career worth talking about. We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth Godin's 200,000-copy bestseller Purple Cow taught the business world, the old ways of marketing simply don't work anymore. The best way to sell anything these days is through word of mouth and the only real way to get word of mouth is to create something remarkable. Free Prize Inside, the sequel to Purple Cow, explains how to do just that. It's jammed with practical ideas you can use right now to make your product or service remarkable, so that it will virtually sell itself. Remember when cereal came with a free prize inside? Even if you already liked the cereal, it was the little plastic toy that made it irresistible. Godin explains how you can think of a bonus that will make your customers feel just as excited, no matter what business you're in. Consider these free prizes: * The Tupperware party, which turned buying plastic bowls into a social event * Flintstones vitamins, which turned a serious product into something fun * The free change-counting machine at every Commerce Bank branch * The little blue box from Tiffany, which makes people happy before they even open it This book offers a way to create free prizes quickly, cheaply, and reliably and persuade others in your organization to help you bring them to life.…

Bestandsnummer des Verkäufers 00100535022

Titel
Free Prize Inside: How to Make a Purple Cow
Autor
Seth Godin
Verlag
Penguin Putnam Inc
Erscheinungsjahr
2007
Zustand
Fair
Einband
Paperback
Sprache
Englisch
ISBN-10
1591841674
ISBN-13
9781591841678

World of Books (was SecondSale)

Montgomery, IL, USA

Verkäufer/-in mit 5 Sternen

Verkäufer:in bei ZVAB seit 20. Dezember 2007

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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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