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Titel: A Framework for Marketing Management: United...

Verlag: Pearson

Erscheinungsdatum: 2008

Einband: Softcover

Zustand: Good

Auflage: 4. Auflage

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Book by Kotler Phil Keller Kevin

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For graduate and undergraduate marketing management courses. Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.

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