Framework for Marketing Management, A

Philip Kotler

ISBN 10: 0130185256 ISBN 13: 9780130185259

Verlag: Prentice Hall Business Publish, 2000

Sprache: Englisch

Zustand: Gebraucht - Gut Softcover

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Beschreibung

May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.25.

Bestandsnummer des Verk�ufers G0130185256I4N00

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Bibliografische Details

Titel

Framework for Marketing Management, A

Verlag

Prentice Hall Business Publish

Erscheinungsjahr

2000

Sprache

Englisch

ISBN-10

0130185256

ISBN-13

9780130185259

Einband

Paperback

Zustand

Very Good

Zustand des Schutzumschlags

No Jacket

Verk�uferkataloge

�ber diesen Titel

Inhaltsangabe

For courses in Marketing Management and Marketing Strategy appropriate for undergraduate and graduate courses.

A Framework for Marketing Management has taken the basics from Kotler's successful Marketing Management text and synthesized it into a concise, power-packed version, without excess clutter. It includes all the elements of a successful marketing text such as how to analyze the market, develop strategies, and deliver and manage successful marketing programs. This streamlined approach offers greater classroom flexibility and allows for the seamless integration of CD-ROM simulations, cases, or internet activities.

Rese�a del editor

For courses in Marketing Management and Marketing Strategy appropriate for undergraduate and graduate courses. A Framework for Marketing Management has taken the basics from Kotler's successful Marketing Management text and synthesized it into a concise, power-packed version, without excess clutter. It includes all the elements of a successful marketing text such as how to analyze the market, develop strategies, and deliver and manage successful marketing programs. This streamlined approach offers greater classroom flexibility and allows for the seamless integration of CD-ROM simulations, cases, or internet activities.

��ber diesen Titel� kann sich auf eine andere Ausgabe dieses Titels beziehen.

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