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Bibliografische Details

Titel: A Framework for Marketing Management: ...

Verlag: Prentice Hall

Erscheinungsdatum: 2008

Einband: Paperback

Zustand: Good

Zustand des Schutzumschlags: No Jacket

Auflage: 4. Auflage

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Inhaltsangabe:

Book by Kotler Philip Keller Kevin Simulations Interpretiv

Rese�a del editor:

For graduate and undergraduate marketing management courses. Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but who want the flexibility to add outside cases, simulations, or projects.

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