Raymond Ackerman is the chairman and founder of Pick 'n Pay, the most successful retail chain in southern Africa, with over 350 outlets. In this, his second book, he reveals the secret of his success with a marketing philosophy based on the model of 'the four legs of the table' that can be applied worldwide. Ackerman built his retail chain during and after apartheid, and he stands his ground on the question of ethics: he believes it is possible to hold to a set of business principles and still be financially successful, whatever the circumstances. In an age of corporate greed, "The Four Legs of the Table" is a welcome antidote to some of capitalism's spectacular failures. The book is divided into three parts, the last of which is a practical guide to problem solving.

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