The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google

Scott Galloway

19.275 Bewertungen von Goodreads

Sprache: Englisch

Verlag: Diversified Publishing, 2017

0525501223 / 9780525501220

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Artikelbeschreibung des Verkäufers

NEW YORK TIMES BESTSELER USA TODAY BESTSELER Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these compa­nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chal­lenge them? In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.…

Bestandsnummer des Verkäufers 00107686448

Titel
The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google
Autor
Scott Galloway
Verlag
Diversified Publishing
Erscheinungsjahr
2017
Zustand
Good
Einband
Paperback
Sprache
Englisch
ISBN-10
0525501223
ISBN-13
9780525501220

World of Books (was SecondSale)

Montgomery, IL, USA

Verkäufer/-in mit 5 Sternen

AbeBooks-Verkäufer/-in seit 20. Dezember 2007

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