The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave

Robbie Kellman Baxter

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Sprache: Englisch

Verlag: McGraw-Hill Education, 2020

1260458709 / 9781260458701

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Artikelbeschreibung des Verkäufers

Develop and cultivate the kind of robust, long-term customer relationships that power companies like Nike, Spotify, LinkedIn, and TargetMore and more companies are concluding that the potential rewards of subscription-based products and services are worth the risk of radically changing their business models. They?re correct. The Membership Economy is here and it?s here to stay?and if you want to compete for the long run, you need to join it.  Strategy consultant Robbie Kellman Baxter has been helping companies excel in this business environment for more than a decade. Now, in The Forever Transaction, she reveals all her secrets. Whatever industry you?re in, Baxter provides the inspiration, tools, and insight you need to build and execute a business model that will leave your competition in the dust. You?ll find out how industry leaders like Under Armour, Microsoft, and Netflix have created an ever-expanding customer base of loyal subscribers?and are keeping them coming back. You?ll learn how to lead your organization through every step of the process?from initial start-up to new product testing, scaling for long-term growth and sustainability to revamping your culture so everyone works together to optimize customer lifetime value. You?ll also master all the essentials of succeeding in the Membership Economy, like subscription pricing, Software-as-a-Service, digital community engagement, and freemium incentives as a way to turn casual browsers into cash-paying super-users.With The Forever Transaction, you have everything you need to build durable, long-term relationships with every customer, and leverage them for ultimate business success?today, tomorrow, and forever.…

Bestandsnummer des Verkäufers CIN1260458709VG

Titel
The Forever Transaction: How to Build a Subscription Model So Compelling, Your Customers Will Never Want to Leave
Autor
Robbie Kellman Baxter
Verlag
McGraw-Hill Education
Erscheinungsjahr
2020
Zustand
Very Good
Einband
Hardback
Sprache
Englisch
ISBN-10
1260458709
ISBN-13
9781260458701

World of Books (was SecondSale)

Montgomery, IL, USA

Verkäufer/-in mit 5 Sternen

Verkäufer:in bei ZVAB seit 20. Dezember 2007

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Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

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