Titel: Flux: What Marketing Managers Need to Navigate the New Environment (Rotman-Utp Publishing) [Hardcover] Soberman, David and Soman, Dilip
Verlag: Rotman-UTP Publishing
Erscheinungsjahr: 2012
Sprache: Englisch
ISBN-10: 1442644036
ISBN-13: 9781442644038
Einband: Hardcover
Zustand: As New

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Inhaltsangabe

The book’s integrated approach makes it an excellent resource not only for marketing managers but any managers dealing with customers.

�ber die Autorinnen und Autoren

David Soberman is Canadian National Chair in Strategic Marketing and a professor in the Rotman School of Management at the University of Toronto.

Dilip Soman is the Canada Research Chair (Tier 1) in Behavioural Science and Economics, a professor at the Rotman School of Management at the University of Toronto, and the director of Behavioural Economics in Action at Rotman (BEAR) research centre.

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