Floral Design and Arrangement

Sprache: Englisch

Verlag: Pearson Education (US), 1996

0132306085 / 9780132306089

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Artikelbeschreibung des Verkäufers

This book was written to provide a basic instruction in the techniques of floral design. The author has attempted to describe the fundamental skills and methods used by florists when creating modern commercial designs. The beginning floral designer will then be able to develop these skills further in more advanced design work. The material is intended for use in introductory floral design courses at the secondary, vocational-technical school, or college levels. Professionals and commercial florists will also find this book an excellent reference. This new edition has undergone considerable reorganization. New features include a selection of floral arrangements illustrated in color; floral products and current commercial practices have been included to assist in the training of the floral design student; selected chapters have been expanded to include information of concern to floral designers working in non-traditional flower markets; a set of study exercises has been included at the end of each chapter as an instructional aid; and an additional chapter has been added describing the many career opportunities in the American floral industry. Throughout the three comprehensive units of the book, readers will be taken from a discussion on the history, principles, and elements of design, to the construction methods for creating floral designs and the use of dry and everlasting flowers, to a detailed description of commercial florists' designs for all occasions.…

Bestandsnummer des Verkäufers 00110382650

Titel
Floral Design and Arrangement
Autor
Gary L Mcdaniel
Verlag
Pearson Education (US)
Erscheinungsjahr
1996
Zustand
Good
Einband
Paperback
Sprache
Englisch
ISBN-10
0132306085
ISBN-13
9780132306089
Auflage
3. Auflage

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