The Five Deadly Sins of Presenting Creative Work

Kerry Z Feuerman

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Sprache: Englisch

Verlag: Last Hurdle LLC, 2018

099970530X / 9780999705308

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Artikelbeschreibung des Verkäufers

Learn how to avoid making deadly presentation mistakes and sell more of your creative ideas.Sure, you can create brilliant work. But can you sell it?If you want to sell your best creative ideas, you'll need to avoid committing the five deadly sins of presenting. Veteran global creative director Kerry Feuerman will show you how. He's been in your shoes and knows how intimidating it can be to present to a bunch of hard-nosed businesspeople. He'll help you: Overcome nervousnessEngage an audienceFocus your messageFrame creative ideas as business solutionsBring ideas to life Defend and protect work against tough questionsAnd much moreThis isn't your typical presentation-skills book. Feuerman takes you into the real world of advertising for a crash course in how to survive the agency/client gauntlet and produce more good work.Praise for The Five Deadly SinsIf you're a creative person, it would be a sin to not read this book. The Five Deadly Sins gives you everything you need to sell your ideas andmake them happen in the world. -Rob Schwartz, Chief Executive Officer, TBWAChiatDayYou can't write a book like this unless you've been through the fire. Feuerman's frontline experience selling creative work comes throughon every page. -Wilson Mateos, Executive Creative Director, Leo Burnett Tailor Made, Sao PauloAgency creatives: cover your ears A great idea is only 20 percent of the process. The other 80 percent is about convincing the client. Kerry's book is a must-read for serious idea-smiths. -Libby Brockhoff & Franklin Tipton, Founders, Odysseus ArmsKerry Feuerman's insights are incredibly helpful for anyone making a presentation-creatives, account people, planners, clients-anyone -Stacy Milrany, Creative director, REI.…

Bestandsnummer des Verkäufers 00102005323

Titel
The Five Deadly Sins of Presenting Creative Work
Autor
Kerry Z Feuerman
Verlag
Last Hurdle LLC
Erscheinungsjahr
2018
Zustand
Good
Einband
Paperback
Sprache
Englisch
ISBN-10
099970530X
ISBN-13
9780999705308

World of Books (was SecondSale)

Montgomery, IL, USA

Verkäufer/-in mit 5 Sternen

Verkäufer:in bei ZVAB seit 20. Dezember 2007

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