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On the Firing Line: My 500 Days at Apple

Amelio, Gil; Simon, William

Verlag: Harper Paperbacks, US, 1999
ISBN 10: 0887309194 / ISBN 13: 9780887309199
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Titel: On the Firing Line: My 500 Days at Apple

Verlag: Harper Paperbacks, US

Erscheinungsdatum: 1999

Einband: Paperback

Zustand: Very Good


0887309194 Very good. Few creases. * Quality, Value, Experience. Buchnummer des Verkäufers WARE72KR4377

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Inhaltsangabe: On the Firing Line: My 500 Days at Apple is Gil Amelio's gripping and fast-paced recollection of what happened during his seventeen months as the CEO of Apple. This is the revealing story of how a proven high-technology turnaround artist took on the biggest challenge of his careerand perhaps his life.

At once a frank revelation of the inner workings of Apple and a cautionary tale of business in today's changing marketplace, On the Firing Line is a must-read for Apple devotees and anyone interested in the politics of today's digital economy.

Rezension: It's hard to think of a company that has captured the public imagination as much as Apple Computer. The rise and fall of the business that single-handedly created the PC market and then let it slip away has been the fodder for several books, most notably Insanely Great by Steven Levy and more recently Jim Carlton's Apple: The Inside Story of Intrigue, Egomania, and Business Blunders. Now in On The Firing Line, former Apple CEO Gil Amelio tells his own story about his 500 days at Apple.

The book provides some insight into the significant events that occurred under Amelio's watch, such as Apple's failed in-house development of Copland, the search to license an operating system for the Macintosh, as well as details about those who would buy Apple including Sun Microsystems and Oracle. But the real focus of the book is Amelio's own frustrations in working with Apple's chaotic and undisciplined culture as well as Steve Jobs, the man who would eventually fire him. Although Amelio's account is at times overly self-serving, On the Firing Line is an interesting read that should interest most Macaholics.

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