The Financial Handbook for Sales and Marketing Managers. Dieser Artikel ist nicht verfügbar.
Sprache: Englisch
Verlag: Cengage Learning EMEA, 1990
- Softcover
- Gebraucht
Anbieter: Reuseabook, Gloucester, GLOS, Vereinigtes KönigreichReuseabook
Verkäufer/-in mit 5 Sternen
Verkäufer:in bei ZVAB seit 24. Juni 2014
Nicht verfügbar
Softcover
Zustand: Gebraucht - Befriedigend
EUR 77,69
Artikelbeschreibung des Verkäufers
Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover.
Bestandsnummer des Verkäufers CHL10763274
- Titel
- The Financial Handbook for Sales and Marketing Managers
- Autor
- Taylor, A. H.
- Verlag
- Cengage Learning EMEA
- Erscheinungsjahr
- 1990
- Zustand
- Used; Good
- Einband
- paperback
- Sprache
- Englisch
- ISBN-10
- 0304316725
- ISBN-13
- 9780304316724
This handbook explains accounting and financial skills which are relevant to selling and marketing operations. In four parts, the text covers the syllabus for The Institute of Marketing's certificate examination, the Financial Aspects of Marketing. Part 1 covers the relationship between marketing and accounting, interpreting the financial position and trading results and costing. Part 2 deals with budgeting, planning for economic stockholding and finance and investments. Part 3 covers planning from a sales and marketing viewpoint and shows how to prepare a sales and marketing plan. Part 4 is devoted to ways of controlling performance through pricing, budget revision and cost and profit control.
„Inhaltsangabe“ gehört möglicherweise zu einer anderen Auflage dieses Titels.