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Bestandsnummer des Verk�ufers 0989710327-11-1

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Bibliografische Details

Titel: How Does It Make You Feel?: Why Emotion Wins The Battle of Brands
Verlag: Brandtrust (edition )
Erscheinungsjahr: 2013
Sprache: Englisch
ISBN-10: 0989710327
ISBN-13: 9780989710329
Einband: Paperback
Zustand: Good

�ber diesen Titel

Inhaltsangabe

How Does It Make You Feel? Why Emotion Wins The Battle of Brands is about the wisdom of feelings—the ability to create emotional connections with customers. It’s the story of how brands use emotional connections to create customer loyalty. It explores both the mystique and experience of brands. It shows how brands with a higher purpose—those that find meaning in how they help to improve lives—build bigger profits not through altruism but rather through the clearly defined contribution they make to the world at large. Citing examples, this book shows how to be a leading brand, as well as a leader of brands. It elaborates on what to do and what to avoid in brand creation and brand maintenance. It tells the stories of great brands big and small, with insights on how those brands achieved their success.

�ber die Autorin bzw. den Autor

Brandtrust Founder and CEO, Daryl Travis, advises many of the largest and best brands in the world on how to create lasting emotional brand connections in the age of social marketing. A colorful and engaging storyteller, he speaks frequently on the power of brands and why deeper human insights are critical for company and brand growth. Passionate about learning and understanding more about how people think, Daryl is always reading a new book--more than one hundred each year. His voracious reading helps leverage recent breakthroughs in the social sciences to improve the consumer research process, tapping into the deeper underlying emotions and nonconscious motivations critical to revealing insights. Daryl and his wife Donnita extend his continuous learning passion as active members of Chicago's philanthropic community, volunteering time and resources to support education and literacy programs for underprivileged children throughout the city.

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