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Titel: Fashion Marketing
Zustand: Very Good
Auflage: First Edition.
VG 1994 Routledge paperback, impressive study - single ex-college library stamp to front end-paper only. Sent Airmail at no extra cost; Worldwide Shipping IMMEDIATE 1ST CLASS/AIRMAIL DISPATCH Quantity Available: 1. Category: Sociology & Culture; ISBN/EAN: 9780415059404. Pictures of this item not already displayed here available upon request. Inventory No: 041155. Buchnummer des Verkäufers 041155
Inhaltsangabe: This text applies current marketing theory to the fashion industry and highlights the particular challenges that this industry presents. Topics include: product development, pricing, market research and consumer behaviour. It also explains how to build a supply chain, design PR campaigns and control budgets. With an assessment of management techniques, such as Just In Time and Total Quality Management, the text shows how to implement a marketing plan. Encompassing an analysis of current social, economic and technological trends, and outlining ways to respond to the increased pressure of competition, it concludes with a look at marketing fashion for the future.
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