Fashion Communication in the Digital Age : Proceedings of the FACTUM 23 Conference, Pisa, Italy, 2023

This is an open access book.

FACTUM Conference proceedings are the output of one of the few academic events of its nature happening globally, researching fashion communication from different angles and perspectives. It includes contributions from scholars studying communication and marketing, management, digital transformation, and cultural heritage, among other disciplines. This book presents papers from the third bi-annual Conference, which aims to become the major reference point in the field.

These proceedings seek to promote theoretical and empirical interdisciplinary work on how various communication practices impact both the fashion industry and societal fashion-related practices and values. With these proceedings, several objectives are aimed to be achieved, namely:

- to establish and consolidate an international and interdisciplinary network of scholars in the field of fashion communication;

- to share methodological approaches;

- toexpand the dialogue between communications studies and fashion-related disciplines;

- to encourage junior researchers to pursue their scientific interests in this field.

Finally, the book can be used by professionals in the field of fashion communication and marketing, who are eager to access sound research in a field that is developing very fast due to its digital transformation.

Nadzeya Sabatini holds Ph.D. in Communication Sciences. She is an assistant professor in Digital Transformation at Gdansk University of Technology (Gdansk, Poland). Nadzeya is an academic coordinator for M.Sc. in Digital Fashion Communication, a double-degree program between USI―Università Della Svizzera Italiana, Switzerland, and Université Paris 1 Panthéon-Sorbonne, France. She is a group leader in Digital Fashion Communication Research at the Institute of Digital Technologies for Communication (USI).

Teresa Sádaba is the dean at ISEM Fashion Business School, University of Navarra (Spain), a leading center in the research and education in Fashion Business, where she also teaches Strategic Communication for Fashion Companies. She is a professor at the University of Navarra (Spain). She has been visiting professor at George Washington University (USA) and a the Université Paris XII (France) among others. She is a Fulbright fellow and holds a Ph.D. in Communication and a B.A. in Journalism and Political Science. She is an expert on framing issues and public opinion. Her current research is focused on public opinion and fashion.

Alessandro Tosi is an associate professor of History of Modern Art at the Department of Civilization and Forms of Knowledge of the University of Pisa (Italy), and the president of the consiglio aggregato in “Scienze del Turismo” and “Progettazione e Gestione dei Sistemi Turistici Mediterranei” (Lucca). Since 2007, Dr. Tosi is the scientific director of the Museo della Grafica in Palazzo Lanfranchi (Pisa).

Veronica Neri is an associate professor of Ethics of Media and Ethics of Advertising Communication at the University of Pisa (Italy). She is a member of the teaching staff of the Ph.D. program in Philosophy at the University of Pisa and the scientific coordinator of the Communication Pole of the CIDIC at the University of Pisa.

Lorenzo Cantoni graduated in Philosophy and holds a Ph.D. in Education and Linguistics. He is a full professor at USI-Università Della Svizzera Italiana (Lugano, Switzerland), Faculty of Communication, Culture, and Society, where he is the director of the Institute of Digital Technologies for Communication. His research interests are on the overlap among communication, education, and new media, ranging from computer-mediated communication to usability, from eLearning to eTourism and Digital Fashion, and from ICT4D to eGovernment. He is USI’s deputy Rector and pro-Rector for Education and Students’ experience.