Beispielbild für diese ISBN
Titel: The Fanciest Dive: What Happened When the ...
Verlag: W W Norton & Co Inc
Auflage: 1st Edition
0393022617 Some rubbing to spine, else good no dust jacket. First edition. Quality, Value, Experience. Media Shipped in New Boxes. Buchnummer des Verkäufers BING85411205
From Publishers Weekly:
Early in 1983, Time, Inc. launched a new magazine, TV-Cable Week, which promised to provide state-of-the-art programming information to cable owners across the country. Six months later the magazine folded, at a staggering $47 million loss. The author, who had been a senior editor on TV-Cable Week's staff, spent the following two years interviewing key players in the venture, and has produced this account of its rise and fall. The original concept, Byron reports, grew out of Time's felt need for control in the cable industry and credibility on Wall Street. When TV-Cable Week failed to attract distributors, and its losses surpassed projections, Time's corporate leaders abandoned the project they had not market tested. Byron tells an engrossing and plausible behind-the-scenes tale of heroes, villains, secret agendas and suppressed memos, and concludes that when corporate decision makers become preoccupied with profits in disregard of their customers, the result is disaster. This book is to be read in the context of the current shifts and survival questions faced by Time, Inc. and other corporate giants today. First serial to Vanity Fair.
Copyright 1986 Reed Business Information, Inc.
Dieser Anbieter akzeptiert die folgenden Zahlungsarten:
ZVAB Verkäufer seit 31. Dezember 1996
AbeBooks Mitglied seit 1996
Robinson Street Books, 184 Robinson Street, Binghamton, NY 13904
Email: firstname.lastname@example.org Phone: 607-217-4328 Within USA: 800-
572-4416 Contact: Rhett Moran
All books are guaranteed to be as described. Books are returnable within 2
weeks. Please notify us before returning a book. All items are offered
to prior sale. ALL AUTOGRAPHS ARE GUARANTEED AUTHENTIC, and if found
otherwise, may be returned by original purchaser, for full refund without
time limit. We accept ALL MAJOR CRE...
Shipping: Media Mail Shipping: $4.49 first book, $1.00 each other. Priority
$7.50 first book $3.00 each other. Some books and sets added postage required.
Anbieterinformationen: Our offices and warehouse are located in Binghamton NY. All of our available books are on-line. We are not open to the public. Local buyers may make appointment to pick up items at our warehouse.