The Facebook Era: Tapping Online Social Networks to Market, Sell, and Innovate

Clara Shih

313 Bewertungen von Goodreads

Sprache: Englisch

Verlag: Pearson Education (US), 2010

0137085125 / 9780137085125

  • Softcover
  • Gebraucht
Alle Details anzeigen

Anbieter: World of Books (was SecondSale), Montgomery, IL, USAWorld of Books (was SecondSale)

Verkäufer/-in mit 5 Sternen

Verkäufer:in bei ZVAB seit 20. Dezember 2007

Softcover

Zustand: Gebraucht - Befriedigend

EUR 4,71

 Versand gratis 
Versand innerhalb von USA

Anzahl: 2 verfügbar

In den Warenkorb
30 Tage kostenlose Rückgabe

Artikelbeschreibung des Verkäufers

?Clara?s book is a fun read and can be useful to anyone who wants to learn more about this powerful new era we?re in of social business.??Tony Hsieh, CEO, Zappos NEW Best Practices and Techniques for Growing Your Business with Facebook, Twitter, and LinkedIn! Completely Updated!? Five new chapters: planning/metrics, customer service, and much more? New and revamped case studies? New guest contributions from world-class experts, such as Charlene Li? New, instantly actionable ?To Do? lists after every chapter? New Facebook discussion threads and much more! Whatever your business or organizational goals, this book will help you use social networking to achieve them. Renowned social networking innovator Clara Shih brings together powerful new insights, best practices, and easy-to-use ?To Do? lists packed with proven solutions from real-world case studies. Writing for entrepreneurs and business professionals across marketing, sales, service, product development, and recruiting, Shih demonstrates how to move from tactical, reactive use of social networks toward strategic, proactive approaches?and how to accurately measure success. This edition adds extensive new coverage, including hands-on techniques for hypertargeting, engaging customers through Twitter and LinkedIn, leveraging changing social norms, and much more. You?ll also find more than three dozen guest contributions from world-class experts such as author Don Tapscott and Harvard Business School professor Mikolaj Piskorski, as well as a brand-new chapter on customer service and support, today?s fastest-growing area of business social networking.  Shih has even added new chapters focused on advice for small businesses, healthcare and education organizations, nonprofits, and political campaigns?making this the one indispensable social networking guide for every organization.…

Bestandsnummer des Verkäufers 00088825896

Titel
The Facebook Era: Tapping Online Social Networks to Market, Sell, and Innovate
Autor
Clara Shih
Verlag
Pearson Education (US)
Erscheinungsjahr
2010
Zustand
Good
Einband
Paperback
Sprache
Englisch
ISBN-10
0137085125
ISBN-13
9780137085125
Auflage
2. Auflage

World of Books (was SecondSale)

Montgomery, IL, USA

Verkäufer/-in mit 5 Sternen

Verkäufer:in bei ZVAB seit 20. Dezember 2007

Versandkosten innerhalb von USA

Artikel4 bis 12 Werktage3 bis 6 Werktage
Erster ArtikelEUR 0,00EUR 9,81
Die Versandzeiten werden von den Verkäuferinnen und Verkäufern festgelegt. Sie variieren je nach Versanddienstleister und Standort. Sendungen, die den Zoll passieren, können Verzögerungen unterliegen. Eventuell anfallende Abgaben oder Gebühren sind von der Käuferin bzw. dem Käufer zu tragen. Die Verkäuferin bzw. der Verkäufer kann Sie bezüglich zusätzlicher Versandkosten kontaktieren, um einen möglichen Anstieg der Versandkosten für Ihre Artikel auszugleichen.

Zahlungsarten

  • Visa
  • Mastercard
  • American Express
  • Carte Bleue
  • Apple Pay
  • Google Pay

Shopbeschreibung

Founded in 2002, World of Books is a leading online destination for buying and selling both preloved and new books, committed to making sustainable reading accessible to all. With a mission to help people read more and waste less, World of Books offers a huge range of affordable, high-quality books — giving both new and preloved titles a second life. The company also operates World of Books – Sell Your Books, an easy-to-use platform that allows customers to trade in unwanted books for cash, helping to keep books in circulation while promoting sustainability. As a Certified B Corp, World of Books is driven by a vision to become the world’s largest and most sustainable dedicated online bookstore. The company measures its success through the positive environmental impact it creates, the value it provides to customers, and its ability to operate profitably while supporting its sustainable mission …

Unternehmensdaten der Verkäuferin bzw. des Verkäufers

SBYB, Inc.

900 Knell Rd
Montgomery, IL USA 60538