The Face Mask In COVID Times: A Sociomaterial Analysis

The simple fabric face mask is a key agent in the fight against the global spread of COVID-19. However, beyond its role as a protective covering against coronavirus infection, the face mask is the bearer of powerful symbolic and political power and arouses intense emotions. Adopting an international perspective informed by social theory, The Face Mask in COVID Times: A Sociomaterial Analysis offers an intriguing and original investigation of the social, cultural and historical dimensions of face-masking as a practice in the age of COVID.

Rather than Beck’s ‘risk society’, we are now living in a ‘COVID society’, the long-term effects of which have yet to be experienced or imagined. Everything has changed. The COVID crisis has generated novel forms of sociality and new ways of living and moving through space and time. In this new world, the face mask has become a significant object, positioned as one of the key ways people can protect themselves and others from infection with the coronavirus. The face mask is rich with symbolic meaning as well as practical value. In the words of theorist Jane Bennett, the face mask has acquired a new ‘thing-power’ as it is coming together with human bodies in these times of uncertainty, illness and death.

The role of the face mask in COVID times has been the subject of debate and dissension, arousing strong feelings. The historical and cultural contexts in which face masks against COVID contagion are worn (or not worn) are important to consider. In some countries, such as Japan and other East Asian nations, face mask wearing has a long tradition. Full or partial facial coverings, such as veiling, is common practice in regions such as the Middle East. In many other countries, including most countries in the Global North, most people, beyond health care workers, have little or no experience of face masks. They have had to learn how to make sense of face masking as a protective practice and how to incorporate face masks into their everyday practices and routines.

Face masking practices have become highly political. The USA has witnessed protests against face mask wearing that rest on ‘sovereign individualism’, a notion which is highly specific to the contemporary political climate in that country. Face masks have also been worn to make political statements: bearing anti-racist statements, for example, but also Trump campaign support. Meanwhile, celebrities and influencers have sought to advocate for face mask wearing as part of their branding, while art makers, museums, designers and novelty fashion manufacturers have identified the opportunity to profit from this sudden new market. Face masks have become a fashion item as well as a medical device: both a way of signifying the wearer’s individuality and beliefs and their ethical stance in relation to the need to protect their own and others’ health.

The Face Mask in COVID Times: A Sociomaterial Analysis provides a short and accessible analysis of the sociomaterial dimensions of the face mask in the age of COVID-19. The book presents seven short chapters and an epilogue. We bring together sociomaterial theoretical perspectives with compelling examples from public health advice and campaigns, anti-mask activism as well as popular culture (news reports, blog posts, videos, online shopping sites, art works) to illustrate our theoretical points, and use Images to support our analysis.

Deborah Lupton is SHARP Professor and the leader of the Vitalities Lab at the University of New South Wales (UNSW) Sydney. She is one of the most highly published and cited social researchers globally, with long-established expertise in the sociology of medicine, public health, the body, risk, and digital technologies. She is the co-author/author of 17 books as well as editor/co-editor of eight edited volumes. Lupton is renowned for her accessible writing style in introducing social and cultural theory: for example in her previous books Medicine as Culture (now in its third edition), Risk (now in its second edition) and Fat (now in its second edition).

Marianne Clark is a Postdoctoral Research Fellow in the Vitalities Lab, Social Policy Research Centre and Centre for Social Research in Health, UNSW Sydney. Her work encompasses physical and digital cultures with an emphasis on women’s and girls’ embodied experiences of movement. Currently Marianne’s work examines the affective dimensions of digital technology use and the ways embodied affects circulate in physical and digital spaces. She is the co-author of Feminist New Materialisms, Sport and Fitness: A Lively Entanglement (Palgrave Macmillan, forthcoming) and co-editor of The Evolving Feminine Ballet Body (University of Alberta Press).

Clare Southerton is a Postdoctoral Research Fellow in the Vitalities Lab, Social Policy Research Centre and Centre for Social Research in Health, UNSW Sydney. Her published research has explored the intersections of social media, privacy, surveillance and sexuality. Her current research projects are focused on how intimacy and collective affects are cultivated on platforms and with devices, and potentials in these spaces for health and sexuality education. Her work has been published in New Media & Society, Social Media + Society and Girlhood Studies.

Ash Watson is a Postdoctoral Research Fellow in the Vitalities Lab, Social Policy Research Centre and Centre for Social Research in Health, UNSW Sydney. A former doctoral Endeavour Research Fellow, she now works on an Australian Research Council funded project exploring how people make sense of/with personal data-generating technologies. She is an internationally recognised leader in creative public sociology for her work with fiction and zines. Her debut novel Into the Sea was published in 2020. Her scholarly work has appeared in Cultural Sociology, Qualitative Research and the American Journal of Cultural Sociology.