Exponential: Transform Your Brand by Empowering Instead of Interrupting

Jeff Rosenblum

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Sprache: Englisch

Verlag: McGraw-Hill Education, 2022

1264268149 / 9781264268146

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#5 on the Wall Street Journal Business Bestseller List!One of the world?s top advertising executives shows how iconic brands win new customers and build armies of evangelists.Great brands stand for more than just cool products and clever advertisements. They inspire audiences. They enrich communities. They energize people. They move people?s lives forward. Most importantly, great brands don?t just interrupt: they empower. And that empowerment leads to exponential growth.Over the past 20 years, Jeff Rosenblum and his team at Questus have created content and campaigns for Apple, Capital One, Disney, The NFL, Samsung, Starbucks, Universal, Wyndham, Verizon and many more of the world?s most iconic brands. In Exponential, he turns that wealth of experience into a comprehensive program for modern advertising and business strategy.The book makes a passionate case that business leaders need to shift away from interruptions and superficial messages to focus on empowerment, culture, values, leadership, and transparency. With engaging stories and revealing brand examples, Exponential shows how brands can:Produce exponential growth by shifting from interruptions to empowermentCreate brand evangelists with content that informs and inspiresEmbrace transparency and culture to tell authentic brand storiesGenerate massive ROI throughout the purchase journeyExponential is about storytelling done right, and the book practices what it preaches. It?s packed with colorful anecdotes from Rosenblum?s own career and clear examples of brands that grew exponentially. With a light touch, it unpacks heavy insights from neuroscience, market research, and big data, outlining what it takes for brands to truly be great and not merely say they are great. …

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Titel
Exponential: Transform Your Brand by Empowering Instead of Interrupting
Autor
Jeff Rosenblum
Verlag
McGraw-Hill Education
Erscheinungsjahr
2022
Zustand
Good
Einband
Hardback
Sprache
Englisch
ISBN-10
1264268149
ISBN-13
9781264268146

World of Books (was SecondSale)

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Verkäufer:in bei ZVAB seit 20. Dezember 2007

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