This book presents an unintimidating look at the basics of research, describing how to collect and analyze data and providing thorough instruction on how to prepare and write research proposals and manuscripts. It covers the research process, problem selection, sampling and generalizability, and the measurement process, as well as the most common types of research models used in the social and behavioral sciences, including qualitative methods.

The 10th edition explores the use of electronic sources for research with more information about conducting research and literature reviews online and includes new information on how social media can be used in a research context and places a strong emphasis on ethics. Information about the use of the 7th Edition of the Publication Manual of the American Psychological Association is contained in several chapters.

A key update in this edition is the coverage of SPSS and Excel as tools of choice for data analysis.

�ber die Autorin bzw. den Autor

Neil J. Salkind received his Ph.D. from the University of Maryland in Human Development. After teaching for 35 years at the University of Kansas, he remains as a Professor Emeritus in the Department of Psychology and Research in Education, where he continues to collaborate with colleagues and work with students. His early interests were in the area of children's cognitive development. After researching in the areas of cognitive style, he became a postdoctoral fellow at the University of North Carolina's Bush Center for Child and Family Policy. He is the author of Statistics for People Who Think They Hate Statistics (Sage), Theories of Human Development (Sage), and Exploring Research (Pearson). He has edited several encyclopedias including the Encyclopedia of Human Development, the Encyclopedia of Measurement and Statistics, and the recently published Encyclopedia of Research Design. He was the editor of Child Development Abstracts and Bibliography and lives in Lawrence, Kansas, where he likes to read, swim with the River City Sharks, bake brownies, and poke around old Volvos and old houses.

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