Evans and Thomas (both with The Art Academy of Cincinnati) provide a textbook for introductory- to intermediate-level design majors and non-design professionals needing a primer of design basics. Coverage includes visual fundamentals, the psychology and visual processes that are the basis for visual

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Learn how basic design elements and principles work together to achieve effective communication design by artfully blending academic principles and theories with real-world, practical design solutions. This concise new book begins with the primary design principles of unity, variety, hierarchy, and proportion. Subsequent chapters explore the support principles of scale, balance, repetition, and proximity, and later the elements of shape, line, size, color, texture, imagery, and typography. Profiles of successful designers with samples from their portfolios round out the extensive coverage and offer personal glimpses into the careers of working professionals.

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