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Bibliografische Details

Titel: Exploring Corporate Strategy: Text and Cases

Verlag: Financial Times/ Prentice Hall

Erscheinungsdatum: 2007

Einband: Paperback

Zustand: Used; Good

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Inhaltsangabe:

Over 750,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers. "Available in two versions (Text and Text & Cases),"Exploring Corporate Strategy"has established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources. The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as internationalisation, innovation and entrepreneurship. It is written for students of Strategic Management at all levels.

�ber die Autorin bzw. den Autor:

Gerry Johnson is Professor of Strategic Management at Lancaster University. Kevan Scholes is Visiting Professor of Strategic Management at Sheffield Hallam University. Richard Whittington is Professor of Strategic Management at University of Oxford.

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