The Experience Economy, Updated Edition
B. Joseph Pine II
ISBN 10: 1422161978 ISBN 13: 9781422161975
Verlag: Harvard Business Review Press, 2011
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Beschreibung
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Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned. Bestandsnummer des Verkäufers wbs5812452803
Inhaltsangabe:
In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages.
And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable—and lucrative—impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out?
Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples—including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others—to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.
And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable—and lucrative—impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from all sides, how do you make yours stand out?
Welcome to the new Experience Economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples—including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others—to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.
Über die Autorin bzw. den Autor:
B. Joseph Pine II and James H. Gilmore are cofounders of Strategic Horizons LLP, an Ohio-based, thinking studio dedicated to helping enterprises conceive and design new ways of adding value to their economic offerings. They are coauthors of Authenticity. Pine, who also wrote Mass Customization, is a Senior Fellow with the Design Futures Council and the European Centre for the Experience Economy, which he cofounded. Gilmore is a Batten Fellow and Visiting Lecturer at the University of Virginia Darden School of Business.
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Titel: The Experience Economy, Updated Edition
Verlag: Harvard Business Review Press
Erscheinungsdatum: 2011
Einband: Softcover
Zustand: Good
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The Experience Economy, Updated Edition
Verlag:
Harvard Business Review Press, 2011
ISBN 10: 1422161978
ISBN 13: 9781422161975
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The Experience Economy, Updated Edition
Verlag:
Harvard Business Review Press, 2011
ISBN 10: 1422161978
ISBN 13: 9781422161975
Gebraucht
Softcover
Anbieter: WeBuyBooks, Rossendale, LANCS, Vereinigtes Königreich
Verkäuferbewertung 5 von 5 Sternen
Zustand: Very Good. Most items will be dispatched the same or the next working day. A copy that has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. wbs4394297439
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The Experience Economy, Updated Edition
Verlag:
Harvard Business Review Press, 2011
ISBN 10: 1422161978
ISBN 13: 9781422161975
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Softcover
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Zustand: Good. Good condition. Updated edition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Artikel-Nr. F09I-00215
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The Experience Economy, Updated Edition
Verlag:
Harvard Business Review Press, 2011
ISBN 10: 1422161978
ISBN 13: 9781422161975
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Softcover
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The Experience Economy, Updated Edition
Verlag:
Harvard Business Review Press, 2011
ISBN 10: 1422161978
ISBN 13: 9781422161975
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The Experience Economy
Verlag:
Harvard Business Review Press, 2011
ISBN 10: 1422161978
ISBN 13: 9781422161975
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The Experience Economy
Verlag:
Harvard Business Review Press, 2011
ISBN 10: 1422161978
ISBN 13: 9781422161975
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The Experience Economy
Verlag:
Harvard Business Review Press, 2011
ISBN 10: 1422161978
ISBN 13: 9781422161975
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The Experience Economy
Verlag:
Harvard Business Review Press, 2011
ISBN 10: 1422161978
ISBN 13: 9781422161975
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Paperback
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Verkäuferbewertung 5 von 5 Sternen
Paperback. Zustand: Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Artikel-Nr. G1422161978I3N10
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The Experience Economy
Verlag:
Harvard Business Review Press, 2011
ISBN 10: 1422161978
ISBN 13: 9781422161975
Gebraucht
Softcover
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Zustand: Bueno. : Descubre cómo transformar tu negocio en una experiencia inolvidable con 'La Economía de la Experiencia' de B. Joseph Pine II y James H. Gilmore. En esta edición actualizada, los autores demuestran que la clave para conectar con los clientes y asegurar su lealtad reside en la creación de experiencias memorables. A través de ejemplos innovadores, aprenderás a diseñar y ofrecer experiencias que destaquen tu marca en un mercado saturado. Este libro es una guía esencial para cualquier empresa que busque diferenciarse y prosperar en la economía actual. EAN: 9781422161975 Tipo: Libros Categoría: Negocios y Economía Título: The Experience Economy Autor: B. Joseph Pine II| James H. Gilmore Editorial: Harvard Business Review Press Idioma: en Páginas: 400 Formato: tapa blanda. Artikel-Nr. Happ-2025-06-27-f491a443
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